Bakery Head of Sales Job in Kenya (200K) 2020
Career Kenya: Bakery Head of Sales Job in Kenya (200K) 2020
Employment vacancy : Today Recruitment Kenya

Exciting FMCG Sales Leadership Opportunity

Our client is a leading FMCG manufacturer with a huge market footprint in Kenya.

They seek to recruit a dynamic, results oriented energetic and self driven individual for the position of Head of Sales, Bakery Division.

Department: Baking Division

Number of position: 1 position

Salary Range: Starting from Kshs 200,000 Nett plus Commissions

Placement: Immediate

Job Location: Kisumu and Nakuru

Job Purpose: The job exists to lead the sales team to achieve the planned sales turnover, market coverage and merchandising objectives.

The Head of Sales will lead and be responsible for ensuring sales success, achievement of revenue targets and market penetration

Duties and Responsibilities

  • Lead the team in the sales department and ensure they are properly motivated and supported to deliver results;
  • Prepare plans to achieve the daily and monthly sales targets by ensuring complete and proper coverage of the target market area/outlets;
  • Develop sales and distribution plan in liaison with the sales team both and horizontally;
  • Lead the preparation and submission of daily/weekly/monthly activity report detailing the competitors’ activities; as well as any other information required by the management;
  • Supervise the process of dealer surveys to capture relevant market intelligence & identify the existing and new market routes in accordance to company norms;
  • Implementing the designated sales strategy in line with the company strategy, policies, processes, and procedures to achieve the set objectives;
  • Developing and cascading sales targets and inspiring team to achieve the sales scorecard in line with overall sales objectives;
  • Responsible for achievement of monthly, quarterly, and annual targets for sales;
  • Optimise primary and secondary sales through delivering right merchandise specific to all the verticals to deliver targets;
  • Carrying out evaluation of market trends and gathering competitor information and identifying trends that affect sales growth and profitability for decision making;
  • Building and strengthening customer relationships through regular operational reviews to ensure that product availability, distribution and opportunities are taken advantage of;
  • Lead the development and implementation of efficient route to market strategies;
  • Carry out benchmarking of best practices in sales and marketing to ensure the company stays ahead of competitors;
  • Develop and implementing a customer oriented culture to ensure excellence and market leadership;
  • Managing talent through coaching, mentoring, developing, motivating, training, and evaluating sales staff to achieve highest levels of performance;
  • Performing other sales or related tasks as required by management from time to time;

Qualifications and work experience

  • Holder of a Degree in Sales & Marketing or related course;
  • At-least 6 years Bakery or Confectionery relevant sales leadership experience;
  • Strong interpersonal, communication and analytical skills;
  • Working proficiency in Microsoft Office such as Word, Excel & Powerpoint;
  • Excellent team leadership ability and skills;
  • Good report writing and presentation skills;
  • A natural drive and acumen for sales and results;
  • Ability to work with minimal supervision.

Applications Procedure

If you meet the above criteria and are interested in making a meaningful Sales Career move in the rewarding FMCG sector, apply by submitting your CV in confidence to:

The Recruiter,
Esquire Consultants,
P.O Box 76883-00620,


Kindly indicate current and expected salary in your application cover letter, subject line or CV.


  • Do not attach certificates and testimonials in your application.
  • Closing date for applications is Friday 24th July 2020.
  • Shortlisting will be carried on a rolling/ongoing basis and only shortlisted candidates will be contacted.
  • Our client is an equal opportunity employer and all nationalities are encouraged to apply.
Job Summary:
Job Title

Head of Sales (Bakery Division)

Job Category


Job Type


Company / Organization

Recruitment Company in Kenya

Approx. Salary



Job Opening Date


Job Expiry Date


Job Details
Job Location


Nairobi, Kenya


Nairobi County


Sales and Marketing, Business Administration


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