Digital Marketing Officer 2022
Career Kenya: Digital Marketing Officer 2022
Employment vacancy : Today Recruitment Kenya

Social Media management  
•    Development of brand awareness and online reputation for Officemart, Veda, Officepoint, Sugo and any other international brand pages if need to be created and maintained. 
•    Curating of the online content that speaks the personality of the brand and its positing that company would want to achieve through 
•    Creation and publishing of relevant, original, high-quality content 
•    Identify and improve organizational development aspects that would improve content 
•    Create a regular publishing schedule and promote content through social advertising.
•    Manage blogger and other influencer outreach program 
•    Planning and budgeting of the social media spent to achieve the objectives. 
•    Work on the social media promotions and offers that would run on the platform to generate sales 
•    Reports and analysis of the campaign performance and monitor the overall growth and interaction with the consumer base across all platforms
•    Monitor trends in social media & activities of main competitors withing the social media space
•    Interaction with the customer queries and comments on the pages for quick response and support 
•    Work with internal stakeholders – Designers, web developers, product managers, brand managers  of the international companies like Epson, KM, brother ETC directly to achieve the objectives
 
Email and Mobile Marketing   
•    Plan the emailer campaigns for the month, scheduling of it to the relevant database through the third party application sender
•    Upgrade and maintain the company’s email database, Distribution, internal, Consumer, Service team, etc 
•    Curate content, for the monthly newsletters, offers, and designing of the emailers and the newsletters 
•    Analyze the reports and response rate of the email marketing done, open rate, interaction and lead generation through the activities. 
•    Work with internal stakeholders, to generate the emailer template, offers for the month, content generation and layout.
•    Look at the avenues, to interact with the consumers on whats app as the application, to send the broadcast message, offers etc. 
•    Analyze the SMS marketing campaign and its return to generate the consumer interests

Website Optimization  
•    Work on content for the website development through blogs, DIY and products categories
•    Work with the internal stakeholders to improve customer interaction on the e commerce 
•    platform 
•    Suggest the new developments and changes that needs to be made on the company websites. 

Other Marketing activities
•    Coordinate with the branch managers on the ongoing marketing activities, and make sure that they have been implemented at store level through POS material. 
•    Store visits, to interact with the customers, take store pictures and content creations
•    Suggest and work with the team to plan the marketing activities for the company, across all the brands. 
•    Be a part of the team, to improve the functioning of the marketing department 
•    Any other task that needs support and assistance 

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